One in four press releases are sent out ‘on the hour’

When are the most popular times to send out a press release? When will you be competing the most for attention? To find the answers to these and other press release distribution timing questions we analysed over 50,000 press releases indexed by PRFilter in March 2011. The key findings were (all timing UK i.e. GMT/BST): […]

Is personalised pitching the only way forward for PR?

There’s a great piece today on Reputation Online about PRFilter. Becca Caddy has sought the views of a number of members of the media community – Chris Lake, Gordon Kelly, Sally Whittle and Kate Day – about the application and the wider issues relating to the importance (or not) of press releases and distribution in […]

PRFilter – a breakthrough in PR relevance?

Andrew Lim – Editorial Director, Recombu and Founder of UKTJPR “PRfilter is a fantastic way to manage press releases and find interesting stories.” James Holland – Editor, Electric Pig “Catering to the whimsy of fickle journalistic tastes is no easy task, but the intelligent tuning behind PR Filter shows great promise. A service that cuts […]

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