Technology

PRFilter's Active Interest Technology™
ranks the relevance to the user based
on a profile of their likely interests

PRFilter (Patent Pending) from RealWire finds the press releases journalists and bloggers want to see. It provides one tool to efficiently find stories out of thousands it aggregates each day. Its innovative, active interest technology™ builds a personalised profile of an individual’s interests from their own, or their publication’s, published articles.

Releases from multiple distribution sources are collected, aggregated, matched and ranked against these profiles in near real-time. Users can then filter their personal results by relevance, geography, time, and even by topic. Senders of releases benefit because their stories are likely to be seen by genuinely interested journalists or bloggers, rather than becoming lost in inboxes.

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© 2010 Realwire Limited. All rights reserved.
Patents Pending: European patent application pending No. 09168495.1,
US patent application pending No. 13/032,035, and Canadian patent application pending No. 2735301